Google Ads Campaigns & PPC Management
Drive Targeted Traffic & Maximise ROI with Google Ads
At iServices, we create and manage high-performing Google Ads campaigns that drive targeted traffic, increase conversions, and optimise return on investment (ROI). Whether you need Search, Display, or YouTube Ads, we tailor our strategies to your specific goals and budget.v
Our Google Ads Process
01
Client Discussion & Goal Setting
- Understanding your business objectives, target audience, and budget
- Identifying the most suitable Google Ads format for your industry
- Setting up measurable KPIs (Key Performance Indicators)
02
Competitive & Keyword Research
- Analysing competitors to identify opportunities and gaps
- Selecting high-performing keywords and negative keywords to refine targeting
- Defining bid strategies to maximise ad spend efficiency
03
Campaign Creation & Setup
- Choosing the right campaign type: Search, Display, or YouTube Ads
- Writing compelling ad copy with optimised ad extensions and CTAs
- Configuring audience targeting based on location, interests, and demographics
04
Analytics & Conversion Tracking
- Integrating Google Analytics for real-time performance tracking
- Setting up conversion tracking to measure leads, calls, and purchases
- Continuous monitoring to adjust strategies for improved ROI
05
Performance Reporting & Optimisation
- Providing detailed reports on campaign performance
- A/B testing of ad creatives, landing pages, and keywords
- Adjusting bids, refining targeting, and lowering CPC (Cost Per Click) for better results
Types of Google Ads Campaigns
GOOGLE ADS
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01
Google Search Ads
- Text-based ads appearing on Google Search results
- Ideal for businesses targeting high-intent customers
- CPC-based model ensuring cost-effective lead generation
02
Google Display Ads
- Visual banner ads placed across millions of websites
- Best suited for brand awareness and remarketing campaigns
- Supports image, video, and rich media formats
03
YouTube Ads
- Video ads shown before or during YouTube videos
- Engaging and effective for boosting brand reach
- Includes skippable and non-skippable ad formats
04
Performance Max Campaigns
- AI-powered campaigns that automatically optimise across multiple Google platforms
- Ideal for businesses looking for full-funnel performance marketing
- Uses real-time data and machine learning to improve ad delivery and results
05
Shopping Campaigns
- Product-based ads that appear on Google Shopping, Search, and Display networks
- Best for e-commerce businesses looking to drive online sales
- Uses product feeds to dynamically show relevant ads to interested shoppers
06
Remarketing Campaigns
- Targets users who have previously visited your website or interacted with your brand
- Display ads on Google Display Network, YouTube, and partner sites
- Encourages users to return and complete purchases, increasing conversion rates