Logo Design - Corporate Identity
Why Good Logo Design is Important
LOGO DESIGN
The design of a logo is of utmost importance for every business and organization, regardless of size. A logo should not be viewed as just another graphic element, but as a fundamental part of a company’s identity. A good, professional logo should reflect the values, philosophy, and history of the business, building trust with the public and its customers.
Consider how many different logos you encounter in your daily life. Some leave a positive impression, while others may create a negative one. A successful logo manages to “imprint” itself in the consumer’s mind, conveying what the business creates or offers, and fostering a positive predisposition towards the brand even before any interaction occurs.
At iServices, we take on the design and creation of professional logos and corporate identity for businesses, stores, and professionals across all sectors.
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Logo Creation - Implementation Method
01
Understanding
Discussion with the client to understand the identity and goals of the business/company.
02
Performance Research
Research conducted by a professional graphic designer at iServices to identify suitable fonts, colors, and elements that harmonize with the company profile.
03
Designing Different Versions
Creation of 2-3 different logo drafts for the client to review and provide feedback on their preferences.
04
Completion
Redesign and finalization of the logo in all required formats, taking into account client feedback.
05
Final Check
Final review by the client to provide any additional comments or approve the design.
06
Delivery
The logo creation is complete. Our graphic designer sends the logo to the client in 3 different formats (PNG, SVG, JPG).
*At iServices, we also handle logo redesigns.
Corporate Identity Creation - Our Method
Corporate identity is the complete visual profile of a company. It is extremely important (especially for larger businesses) as it reflects the philosophy, vision, and goals of the company, ensuring that the public sees a consistent “face” every time they encounter the company, its products, or services, both in physical stores and online. Many confuse corporate identity with logo creation; the logo is just one (but essential) part of the corporate identity.
To create corporate identity at iServices, we follow these steps:
01 | Detailed Discussion
In-depth discussion with the client to understand the identity, philosophy, and goals of the business/company.
02 | Internet Research
Research conducted by a professional graphic designer at iServices to find suitable fonts, colors, and elements that harmonize with the company profile.
04 | Corporate Identity Creation
Development of the selected corporate identity based on client feedback and comments.
03 | Design Drafts
Creation of 2-3 corporate identity drafts (logo, slogan, colors, fonts) and a meeting with the client to decide which they prefer and to provide feedback.
05 | Final Check
Final review by the client for any last comments and to approve the completion of the corporate identity.
06 | Completion and Delivery
The corporate identity creation is complete. The corporate identity is sent to the client in a detailed file that includes:
- Analysis of how the corporate identity was designed and what its elements represent.
- Logo and alternative logo formats for different types of files and products.
- Tagline of the business (Slogan).
- Corporate colors with their codes.
- Corporate fonts.
- Mockups chosen after discussion with the client featuring the logo and slogan.
07 | Management Guidelines
Finally, our graphic designer holds a meeting with the client to explain how to use the various elements of the corporate identity.
*The corporate identity creation service is offered exclusively with website or e-shop development.
Want to know the price for logo design or corporate identity creation?
FAQ
Frequently Asked Questions about Logo Design
FAQ
Free or very low-cost logo creation using some online applications or programs is an option many consider to reduce design costs. Our view is that such a solution is not worthwhile. These programs have pre-made design templates, and you simply choose one you like. This means your logo won’t be unique; it could be similar to thousands of others globally. Additionally, the logo will not represent your business’s philosophy and values. Choosing a poor logo can negatively impact your business and harm your brand name. Therefore, we believe the creation should be handled by a professional graphic designer who understands your philosophy, business plan, and goals.
The answer is a clear yes. Many people think logo design is a simple task that can be done in 10 minutes. In reality, proper design requires graphic design knowledge, experience, and a good understanding. A professional graphic designer can pay attention to details that an average observer might miss and design the logo and corporate identity correctly to avoid potential future problems.
Logo redesign does not start from scratch. There is already an existing corporate logo or identity, and the purpose of the redesign is to update it, making it more modern and appealing to a possibly changed audience over time. Every modern business should consider redesigning its logo every 4-6 years.