Social Media Management & Advertising
Managing corporate social media accounts and promoting companies through social media advertising is what we refer to as Social Media Marketing. In recent years, social media has become an integral part of our lives, used not only for communication with friends but also for entertainment, news, and even education. With billions of active users worldwide, many companies, both small and large, leverage social media to showcase their products and services, connect with their audience, advertise, and increase sales or brand awareness.
It’s true that many businesses have achieved remarkable success by spending just a fraction of the budget they would need for radio or TV advertising, making their brand known everywhere and significantly boosting their profitability.
Are you interested in harnessing the power of social media for your business? At iServices, we have experience in managing social media accounts and creating ads on Instagram, Facebook, and YouTube. Our specialized team of social media marketers and graphic designers will help you showcase your brand in the best possible way.
Social Media Account Management - Our Method
Social media
Managing corporate social media accounts is a service where we create targeted content (graphics, videos, animations, and articles) for your company and post it on your Facebook, Instagram, LinkedIn, etc.
The steps we follow are as follows:
- Client Discussion: We discuss to understand your goals, business philosophy, target audience, and competition.
- Competitor Research: We analyze what other successful companies in your industry are doing on social media, market trends, and audience data.
- Social Media Strategy: We develop a social media strategy with appropriate positioning and establish goals in collaboration with you.
- Social Calendar Creation: We design a social calendar detailing the posts for each month, researching hashtags and writing suitable captions.
- Performance Monitoring: We track post performance and make adjustments as needed to optimize results and meet your goals, whether they are more sales, greater brand awareness, or increased website traffic.
- Monthly Reports: We provide reports to keep you informed about your business's organic performance on social media.
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Social Media Advertising - Our Method
Advertising on social media (usually Facebook & Instagram) is one of the fastest, easiest, and most direct ways to increase your sales and reach a broader audience. This is achieved through targeted campaigns that promote your services and products to groups of interested individuals at the right time.
The steps we follow for social media promotion with ads are as follows:
01
Client Discussion: We discuss to understand your goals, business philosophy, target audience, and competition.
02
Market Research: We use paid marketing tools to gather more data about your audience, competitor activities, market trends, and successful campaigns for similar products.
03
Creative Design: We design visuals for campaigns, whether they are images or videos, by professional graphic designers, while the text is crafted by a specialized copywriter/digital marketer.
04
Campaign Creation: We create advertising campaigns on social media platforms.
05
Campaign Monitoring: We monitor the campaigns and make improvements to audience targeting, budget, and visuals to achieve optimal performance and increase client profitability.
06
Performance Reporting: We send reports to keep you updated on the performance of each campaign and the results achieved with the budget spent.
Want to Learn About Prices for Social Media Management and Advertising?
FAQ
FAQ About Social Media Promotion
FAQ
Yes! There is a common misconception that because everyone has personal social media accounts, managing a corporate account and running ads is simple. This is incorrect; successful management requires digital marketing knowledge, experience, and thorough research.
Instagram was acquired by Facebook years ago. Although they are different platforms, you can create an advertising campaign that runs on both. You can also choose to advertise only on one platform.
There is no specific answer for the right budget. It depends on your business needs and goals, market competitiveness, and how much you’re willing to invest. A detailed discussion with you is needed to propose the ideal budget.
Remarketing is an effective advertising method where ads follow users who have previously visited your site. It can remind them of your brand and products, encouraging them to make a purchase.