SEO Website Promotion
SEO website promotion (Search Engine Optimization) involves a set of activities we perform on a website or an e-shop aimed at positively evaluating it by Google, helping it “climb” as high as possible in search engines (like Google, Bing, Yahoo), making it easier for more users to find products or services offered, information contained, or professionals or businesses in specific categories in a given area.
With SEO services, you ensure that your website maintains consistently high traffic without the need to continually pay for ads on Google or social media or rely on clientele from third-party platforms. Essentially, you secure cost-free visibility and traffic for your website or e-shop.
SEO website promotion is not just about “keywords,” as many believe. This was true a few years ago, but today it’s not enough to get your website to the first page of Google. The competition is fierce, and there are 200 different factors that contribute (some more than others) to the final position of your website in search engines. These criteria determine how Google’s algorithm evaluates websites in the global web environment.
At iServices, we have over 10 years of experience in promoting websites with SEO (one of the oldest SEO companies in Greece) and have successfully elevated many websites to the top positions on Google for targeted and varied keywords and phrases. We pay attention to all important categories of SEO tasks that “boost” your website’s ranking and manage each page of your site individually.
Key SEO Services
SEO
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01
Οn-Page SEO
On-Page SEO is a very important category, as it involves optimizations made to the content of each page, metadata and structured data, images on the page, and how well each page of your site is interlinked with others, among other factors. What you should remember from this category is that (almost) no website can rank high on Google without rich content with the right keywords, titles, descriptions, and H tags.
02
Technical SEO
Technical SEO is the category that deals with optimizations in the code (CSS, Javascript), optimizations related to the speed of the website, how secure it is considered by search engines, and optimizations specifically for mobile display. Technical SEO is equally important as On-Page SEO for getting a website to rank high, but it is often overlooked by clients and companies.
03
Local SEO
Local SEO includes all optimizations aimed at promoting the website in the top results of Google in your city or area for phrases and words that match its content. For example, when someone searches for “hairdresser near me” or “hairdresser in Marousi,” your business should appear in the top results. Or if they search for “polyclinic in Eastern Thessaloniki.” Specific detailed and complex tasks are required on the website, Google My Business, and social media to achieve this.
04
Off-Page SEO
Off-Page SEO consists of tasks performed outside the website that enhance its “value” and prestige, consequently improving its ranking in search engines. Key factors include social media, mentions of your brand on other sites, and backlinks. Backlinks are links to our website from other websites and web portals. Even today, backlinks are a significant evaluation factor by search engines; however, the quality of these backlinks is more important than their quantity. That is, they should come from reputable websites. Therefore, at iServices, we believe that backlinks should be built organically through rich and useful content rather than purchased.
SEO Promotion Services We Offer
SEO Services with New Website Construction: Our Method
When we undertake the construction of a new website, we offer our clients the option of an SEO promotion package. If the client chooses this, they pay a one-time fee for the complete SEO service package alongside the website construction.
- We begin the website construction with particular emphasis on optimizing technical aspects important for SEO (technical SEO).
- Once the client provides the content, or if we write it, we start research with special tools to find the appropriate keywords and phrases that will enhance it.
- We perform all necessary On-Page SEO tasks (metadata, URL, images, headings, internal linking, and much more) and ensure that the correct phrases are appropriately integrated into the texts.
- We connect with Google My Business and make optimizations for Local SEO.
- Finally, we conduct a general check to ensure everything is functioning smoothly on the website and no optimization has been overlooked.
- The SEO is ready! Now the client just needs to wait 4-6 months for Google to elevate it. Meanwhile, they should enrich it with new content as often as possible (or we can handle that if assigned).
SEO Promotion Services for Existing Websites: Our Method
If the client has a website but is dissatisfied with its organic performance (i.e., on Google), iServices undertakes:
- A check with specialized SEO tools to identify technical issues as well as content problems on the website.
- Creation of a specific report with all issues and errors that negatively affect SEO.
- After consultation with the client, we will make all optimizations on the website or provide the optimizations in file format to be implemented by the developers handling it.
SEO Audit for Existing Websites: Our Method
If you already have a website and simply want to learn about its performance in search engines and any issues affecting it, iServices undertakes:
- Conducting a check with specialized SEO tools to measure performance and find problems and errors.
- Creating and delivering a specific report with all recorded problems categorized accordingly.
Έλεγχος SEO (SEO Audit) σε υπάρχουσα ιστοσελίδα: H μέθοδος μας
Eάν έχετε ήδη ιστοσελίδα και θέλετε απλά να μάθετε την απόδοση της στις μηχανές αναζήτησης αλλά και τυχόν προβλήματα που την επηρεάζουν, η iServices αναλαμβάνει:
- Να πραγματοποιήσει έλεγχο με ειδικά εργαλεία SEO ώστε να μετρήσει την απόδοση και να βρει προβλήματα και errors
- Να δημιουργήσει και να σας παραδώσει ειδικό report με όλα τα προβλήματα καταγεγραμμένα και ταξινομημένα ανά κατηγορία
Interested in any of our SEO services and want to know the cost?
FAQ
Frequently Asked Questions About SEO Website Promotion
FAQ
The truth is that there is no single or two important factors that alone can elevate a website in search engines. If we could choose 3 or 4 factors as the most critical for SEO, we would put rich and quality content first, followed closely by website performance (i.e., speed and functionality), backlinks, and mentions from other sites.
No. For several years now, keywords alone play a minor role in a website’s ranking. There are over 200 factors that determine how “high” your site will rank on Google. If you want to learn more, read iServices’ beginner’s guide to SEO.
There is no fixed price for SEO promotion services as costs depend on the labor hours and work needed on the website. There are large companies with dedicated SEO specialist teams working year-round on improving search engine rankings, or paying thousands of euros annually to marketing agencies for SEO. At iServices, we offer SEO work at a one-time cost, responsive to the Greek market. If you want to know our prices, request a quote now! We also undertake continuous monitoring and improvement for high-competition websites and e-shops.
This can happen for various reasons. The content may be poorly written or incomplete, the website may be too slow or not secure, or complete SEO work may not have been done; these are just a few of the basic causes. To learn more, read our article “Why Is My E-shop Ranking Low on Google?”
Most good SEO tools are indeed paid. However, there are free tools that can help improve your website’s performance and address issues. Google Search Console, Google Analytics, and Web.Dev (all Google tools) are essential for any SEO specialist. The free version of Screaming Frog and GTMetrix are also very good free tools.
Website loading speed is very important for SEO, as it is one of the 200 evaluation factors from Google. Moreover, it is crucial for users. If your website loads slowly, users are likely to leave and not return.